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Strategic Media Relations in the Age of Information An Evidence-Based Approach

9780190844271

Strategic Media Relations in the Age of Information An Evidence-Based Approach

  • ISBN 13:

    9780190844271

  • ISBN 10:

    0190844272

  • Format: Paperback
  • Copyright: 01/20/2020
  • Publisher: Oxford University Press

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Summary

Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.

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