9780470689752

Strategic Market Management: Global Perspectives, First Edition

  • ISBN 13:

    9780470689752

  • ISBN 10:

    0470689757

  • Format: Paperback
  • Copyright: 05/01/2010
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The global strategies chapter will be completely revised to address the issue of global strategy outside the United States. Truly global perspective New topics like the financial aspects of marketing will be introduced. Fully revised and updated case material.

Table of Contents

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