9780078112737

Strategic Management: Concepts and Cases

  • ISBN 13:

    9780078112737

  • ISBN 10:

    0078112737

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 01/06/2012
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook... OneVoice... OneVision

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