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Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
- ISBN 13:
9780071457507
- ISBN 10:
007145750X
- Edition: 3rd
- Format: Hardcover
- Copyright: 08/26/2005
- Publisher: McGraw-Hill
- Newer Edition
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Summary
The personal customer information stored in your company's database provides you with a unique and valuable competitive advantage. But how do you know that you're using that information to its full potential? Is your data difficult if not impossible for frontline employees to access when they need it?
