Straight Talk About Public Relations What You Think You Know Is Wrong
- ISBN 13:
- ISBN 10:
- Format: Hardcover
- Copyright: 06/13/2017
- Publisher: Maven House
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The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction. You'll learn that there are no easy solutions (in spite of what many authors say, most advertising and social media marketing doesn't work). Persuading people to buy products or services or support causes is difficult. But there are tactics that work and you'll find them in this book.
Bottom line: you'll learn that how well you write and deliver your messages are the keys to PR success. And this book will offer you those keys the essential tools you need to know and will soon be able to master.