9780201703399

Designers can be passionate about good type, and this classic handbook has inspired countless designers when choosing a typeface. Spiekermann and Ginger have distilled their decades of typographic experience into a lively, rewarding guide to type. If you use type -- and these days, almost everyone does -- their engaging, commonsense style helps you understand how type can enhance your design and reinforce your message.

Erik Spiekermann is an information architect, author of books and articles on type and typography, and the designer of such typefaces as FF Meta, ITC Officina, FF Info, LoType, and Berliner Grotesk, among others. Founder of MetaDesign, Spiekermann now works as a freelance design consultant E.M. Ginger is a writer and editor whose work with type and typography spans printing and display technologies from letterpress to digital. After 12 years as managing editor of the journal Fine Print, she was a manager in the Adobe Originals Type Group, and at FontShop San Francisco. She is currently executive editor at Octavo, in Oakland, California

Type is everywhere

8

(16)

Type exists

It is a fundamental part of our lives

These simple facts are essential to understanding how to communicate more effectively

What is type?

24

(12)

Between type's past and its future, our present understanding of type is rooted in who we are and how we communicate

Type is a living entity integrated into society's moods and trends

Looking at type

36

(22)

Training the eye to recognize type begins with familiar elements on the page

Looking at both a typeface's basic shape and its finest details is the first step toward understanding how type works

Type with a purpose

58

(16)

Choosing typefaces for a particular purpose need not be more intimidating than planning your wardrobe

Matching an appropriate typeface with the right task is easy

Type builds character

74

(22)

Understanding the tone, or feeling, of text is essential in determining what typeface to use, and how it might be arranged on the page

Types of type

96

(26)

Basic characteristics of typefaces, once understood, can eliminate difficulty with typeface identification

Simple distinctions among typefaces are best understood by analogy to human counterparts

How it works

122

(20)

Legible, readable type depends on a few basic principles: space between individual letters and around words

Choosing the right typeface for the right text also means using the right spacing

Putting it to work

142

(14)

Considering where type is going to live and work will determine its effectiveness

Simple rules of placement create practical page layouts

There is no bad type

156

(18)

Type is a basic element of communication

As the means of communicating changes, type evolves in unique and lively ways

Final form

174

Bibliography, list of typefaces, index

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Stop Stealing Sheep & Find Out How Type Works

Stop Stealing Sheep & Find Out How Type Works

0201703394

Summary

Author Biography

Table of Contents

Supplemental Materials