RENÉE M. P. TEATE is the Director of Data Science at HelioCampus, a higher ed tech startup based in the Washington, DC area. She prepares datasets with SQL, develops predictive models with Python, and designs interactive dashboards in Tableau for university decision-makers. She created the “Becoming a Data Scientist” podcast, helped build the data science learning community on Twitter, and is a sought-after speaker at industry conferences.

Introduction xix

Chapter 1 Data Sources 1

Data Sources 1

Tools for Connecting to Data Sources and Editing SQL 2

Relational Databases 3

Dimensional Data Warehouses 7

Asking Questions About the Data Source 9

Introduction to the Farmer’s Market Database 11

A Note on Machine Learning Dataset Terminology 12

Exercises 13

Chapter 2 The SELECT Statement 15

The SELECT Statement 15

The Fundamental Syntax Structure of a SELECT Query 16

Selecting Columns and Limiting the Number of Rows Returned 16

The ORDER BY Clause: Sorting Results 18

Introduction to Simple Inline Calculations 20

More Inline Calculation Examples: Rounding 22

More Inline Calculation Examples: Concatenating Strings 24

Evaluating Query Output 26

SELECT Statement Summary 29

Exercises Using the Included Database 30

Chapter 3 The WHERE Clause 31

The WHERE Clause 31

Filtering SELECT Statement Results 32

Filtering on Multiple Conditions 34

Multi-Column Conditional Filtering 40

More Ways to Filter 41

BETWEEN 41

IN 42

LIKE 43

IS NULL 44

A Warning About Null Comparisons 44

Filtering Using Subqueries 46

Exercises Using the Included Database 47

Chapter 4 CASE Statements 49

CASE Statement Syntax 50

Creating Binary Flags Using CASE 52

Grouping or Binning Continuous Values Using CASE 53

Categorical Encoding Using CASE 56

CASE Statement Summary 59

Exercises Using the Included Database 60

Chapter 5 SQL JOINs 61

Database Relationships and SQL JOINs 61

A Common Pitfall when Filtering Joined Data 71

JOINs with More than Two Tables 74

Exercises Using the Included Database 76

Chapter 6 Aggregating Results for Analysis 79

GROUP BY Syntax 79

Displaying Group Summaries 80

Performing Calculations Inside Aggregate Functions 84

MIN and MAX 88

COUNT and COUNT DISTINCT 90

Average 91

Filtering with HAVING 93

CASE Statements Inside Aggregate Functions 94

Exercises Using the Included Database 96

Chapter 7 Window Functions and Subqueries 97

ROW NUMBER 98

RANK and DENSE RANK 101

NTILE 102

Aggregate Window Functions 103

LAG and LEAD 108

Exercises Using the Included Database 111

Chapter 8 Date and Time Functions 113

Setting datetime Field Values 114

EXTRACT and DATE_PART 115

DATE_ADD and DATE_SUB 116

DATEDIFF 118

TIMESTAMPDIFF 119

Date Functions in Aggregate Summaries and Window Functions 119

Exercises 126

Chapter 9 Exploratory Data Analysis with SQL 127

Demonstrating Exploratory Data Analysis with SQL 128

Exploring the Products Table 128

Exploring Possible Column Values 131

Exploring Changes Over Time 134

Exploring Multiple Tables Simultaneously 135

Exploring Inventory vs. Sales 138

Exercises 142

Chapter 10 Building SQL Datasets for Analytical Reporting 143

Thinking Through Analytical Dataset Requirements 144

Using Custom Analytical Datasets in SQL:

CTEs and Views 149

Taking SQL Reporting Further 153

Exercises 157

Chapter 11 More Advanced Query Structures 159

UNIONs 159

Self-Join to Determine To-Date Maximum 163

Counting New vs. Returning Customers by Week 167

Summary 171

Exercises 171

Chapter 12 Creating Machine Learning Datasets Using SQL 173

Datasets for Time Series Models 174

Datasets for Binary Classification 176

Creating the Dataset 178

Expanding the Feature Set 181

Feature Engineering 185

Taking Things to the Next Level 189

Exercises 189

Chapter 13 Analytical Dataset Development Examples 191

What Factors Correlate with Fresh Produce Sales? 191

How Do Sales Vary by Customer Zip Code,

Market Distance, and Demographic Data? 211

How Does Product Price Distribution Affect

Market Sales? 217

Chapter 14 Storing and Modifying Data 229

Storing SQL Datasets as Tables and Views 229

Adding a Timestamp Column 232

Inserting Rows and Updating Values in Database Tables 233

Using SQL Inside Scripts 236

In Closing 237

Exercises 238

Appendix Answers to Exercises 239

Index 255

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