How does one become a sportscaster? Sportscasters/Sportscasting: Principles and Practices is a crucial sourcebook that explains the profession from top to bottom. This comprehensive text brings together the foundational information every budding sportscaster needs to know to get a start in this multimillion dollar business. This valuable source provides essential knowledge about the craft of sportscasting, including its history, economics, audiences, and vital information about how to actually get involved in the practicalities of sportscasting. In addition to the text, an accompanying online Instructor's Manual, Exercises in Sportscasting, offers creative ideas and exercises to enhance the student learning process. Book jacket.