Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)
Extend Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Sorry, this item is currently unavailable.
This unique book applies economic theory to the business of sports. It deals mainly with professional team sports (with a section devoted to college team sports), showing how supply and demand join at the market level, and how team owners act together through their leagues (or athletic departments through the NCAA) to facilitate their market power. This book will help the reader understand the business side of sports and how it impacts the games seen at the stadium or in the arena. Topics covered in this book are: demand, supply, and sports market outcomes; the market for talent and labor relations; government and the sports business; and college sports. With amusing anecdotes and interesting stories about sports business personalities, this book is for anyone who is involved in the economic side of sports and sports management.
Rodney D. Fort is Professor of Economics at Washington State University.
Table of Contents
Warm Up: The Business of Sports
PART I: DEMAND, SUPPLY, AND SPORTS MARKET OUTCOMES
Demand and Sports Revenue
The Market for Sports Broadcast Rights
Team Cost, Profit, and Winning
Sports Market Outcomes
PART II: THE MARKET FOR TALENT AND LABOR RELATIONS