9780736064774

Sport Promotion and Sales Management - 2nd Edition

  • ISBN 13:

    9780736064774

  • ISBN 10:

    073606477X

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 01/02/2008
  • Publisher: Human Kinetics

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

"Sport Promotion and Sales Management, Second Edition," features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.

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