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Today Sunday morning worship competes with youth soccer, Starbucks, Facebook, and the allure of being "spiritual but not religious." To share the gospel in a world like this, Christians need to reach beyond the boundaries of concrete and virtual communities to become evangelists. That takes faith. It also requires skill with public relations, social media, traditional print materials and other techniques to increase church visibility. The authors, both recognized experts and consultants, walk readers through the theology of church communications and introduce steps to help us deliver clutter-busting messages to reach our technologically sophisticated and faith-challenged world.
Jim Naughton and Rebecca Wilson are partners in Canticle Communications, specializing in work for church agencies, organizations, parishes, and advocacy groups. Jim, a former reporter for The New York Times and The Washington Post, is founder and editor of www.episcopalcafe.com. Rebecca, a long-time communications strategist, has spearheaded public interest campaigns and church programs.
Table of Contents
The Theological Imperative
Aaron Sorkin Goes to Church
Tools of the Trade: Websites, Social Media, and Multimedia
More Tools of the Trade: Newsletters, Print, and Advertising
Extra! Extra!: Working with the Media
A Church Made Visible
Speaking Faithfully in a Crisis
Conclusion: Signs of Grace
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