Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this second edition, author Erik Qualman presents new material including: Where and how social media can produce a better ROI than other components of the marketing mix How companies have leveraged social media for social good and what you can take away from it Where social media should reside in an organization and the necessary building blocks for success Why so many companies still block social media and why this is a detriment to success How to properly train your entire organization to use social media Review of the top companies using social media, what separates them from other companies, and what to replicate from them