9781118215524

Social Media Marketing All-in-One For Dummies, 2nd Edition will help marketers apply the marketing knowledge they already have to the latest social media sites and tools. Marketers will discover how to use social media to reach current and new customers, assist customers with problems, complete transactions, and more. The 2nd edition of this book will include coverage on: Book I: The Social Media Mix Book II: Tools and Techniques to Enhance Your Social Life Book III: Using Content to Grow Your Personal or Business Brand Book IV: Twitter Marketing Book V: Facebook Marketing Book VI: Google+ Marketing Book VII: Other Social Media Marketing Sites Book VIII: Measuring Your Results; Building on Your Success

Jan Zimmerman, author of Web Marketing For Dummies and owner of Watermelon Mountain Web Marketing, has provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is a freelance writer, blogger, community manager, social media consultant, and author of Online Community Management For Dummies.

Introduction 1

Book I: The Social Media Mix 9

Chapter 1: Making the Business Case for Social Media 11

Chapter 2: Tallying the Bottom Line 37

Chapter 3: Plotting Your Social Media Marketing Strategy 59

Chapter 4: Managing Your Cybersocial Campaign 83

Book II: Cybersocial Tools 107

Chapter 1: Discovering Helpful Tech Tools 109

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143

Chapter 3: Using Social Bookmarks, News, and Share Buttons 197

Book III: Blogs, Podcasts, and Video 221

Chapter 1: Growing Your Brand 223

Chapter 2: Building Your Blog 239

Chapter 3: Using Podcasts or Video in Your Content 259

Chapter 4: Sharing Images 273

Book IV: Twitter 281

Chapter 1: Using Twitter as a Marketing Tool 283

Chapter 2: Using Twitter as a Networking Tool 295

Chapter 3: Finding the Right Twitter Tools 309

Chapter 4: Supplementing Online Marketing Tools with Twitter 317

Chapter 5: Hosting Twitter Chats 325

Book V: Facebook 335

Chapter 1: Using Facebook as a Marketing Tool 337

Chapter 2: Creating and Sharing Content on Facebook 353

Chapter 3: Gaining Insights about Your Facebook Community 377

Chapter 4: Finding the Facebook Sweet Spot 383

Book VI: Google+ 389

Chapter 1: Leaping into Google+ 391

Chapter 2: Socializing in Circles409

Chapter 3: Building Community through Pluses, Shares, and Comments 419

Chapter 4: Hanging with Your Google+ Community433

Book VII: Pinterest 445

Chapter 1: Pinning Down Pinterest447

Chapter 2: Marketing with Pinterest 477

Chapter 3: Driving Sales with Pinterest 495

Book VIII: Other Social Media Marketing Sites 503

Chapter 1: Weighing the Business Benefits of Minor Social Sites 505

Chapter 2: Linking Up for B2B Success 517

Chapter 3: Maximizing Stratified Social Communities 537

Chapter 4: Geomarketing Services 557

Chapter 5: Attracting Customers with Daily Deal Coupons 573

Chapter 6: Social Gaming 589

Chapter 7: Making Social Media Mobile 597

Chapter 8: Multiplying Your Impact 615

Book IX: Measuring Results; Building on Success 647

Chapter 1: Delving into Data 649

Chapter 2: Analyzing Content-Sharing Metrics 669

Chapter 3: Analyzing Twitter Metrics 681

Chapter 4: Analyzing Facebook Metrics 687

Chapter 5: Measuring Minor Social Media 695

Chapter 6: Comparing Metrics from Different Marketing Techniques 707

Chapter 7: Making Decisions by the Numbers 727

Index 741

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Social Media Marketing All-in-One for Dummies

Social Media Marketing All-in-One for Dummies

1118215524

Summary

Author Biography

Table of Contents

Supplemental Materials

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