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Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top
Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top
- ISBN 13:
9780071628914
- ISBN 10:
0071628916
- Edition: 1st
- Format: Hardcover
- Copyright: 09/08/2009
- Publisher: McGraw-Hill Education
- Newer Edition
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Summary
The newest addition to McGraw-Hill�s long list of successful.high-level sales books answers the question that.has long eluded sales professionals: What do CEOs.want to hear? .To learn the answer, the authors went straight to the.source. Over a period of 10 years, they interviewed.more than 500 executives, who revealed which sales.techniques they respond to. Readers will learn how.to gain access to CEOs, cultivate their trust, and close.the sale.
