9780071628914

Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top

  • ISBN 13:

    9780071628914

  • ISBN 10:

    0071628916

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 09/08/2009
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The newest addition to McGraw-Hill�s long list of successful.high-level sales books answers the question that.has long eluded sales professionals: What do CEOs.want to hear? .To learn the answer, the authors went straight to the.source. Over a period of 10 years, they interviewed.more than 500 executives, who revealed which sales.techniques they respond to. Readers will learn how.to gain access to CEOs, cultivate their trust, and close.the sale.

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