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Search Engine Optimization For Dummies, 5th Edition shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options. New coverage includes content marketing and reuse, new tracking tools, platform management, and reputation management.
Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium-sized businesses.
Table of Contents
Part I: Search Engine Basics 7
Chapter 1: Surveying the Search Engine Landscape 9
Chapter 2: Search Results, Deconstructed 23
Chapter 3: Your One-Hour, Search Engine–Friendly Web Site Makeover 33
Chapter 4: Beating the Competition — Planning a Powerful Search Engine Strategy 49
Chapter 5: Making Your Site Useful and Visible 67
Part II: Building Search Engine–Friendly Sites 83
Chapter 6: Picking Powerful Keywords 85
Chapter 7: Creating Pages That Search Engines Love 107
Chapter 8: Avoiding Things That Search Engines Hate 135
Chapter 9: Dirty Deeds, Done Dirt Cheap 163
Chapter 10: Bulking Up Your Site — Competing with Content 179
Chapter 11: Finding Traffic Through Local-Search Marketing 203
Part III: Adding Your Site to the Indexes and Directories 227
Chapter 12: Getting Your Pages into the Search Engines 229
Chapter 13: Submitting to the Directories 243
Chapter 14: Product Search: Remember the Shopping Directories and Retailers 259
Part IV: After You’ve Submitted Your Site 283
Chapter 15: Using Link Popularity to Boost Your Position 285
Chapter 16: Finding Sites to Link to Yours 309
Chapter 17: Even More Great Places to Get Links 333
Chapter 18: Social Networking — Driven by Drivel 343
Chapter 19: Video: Putting Your Best Face Forward 353
Chapter 20: When Google Bites Back: A Guide to Catastrophe 359
Part V: The Part of Tens 377
Chapter 21: Ten Things to Know and Do When Picking an SEO Firm 379