Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.

Written from the unique point of view of a leading photographers' agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer.

This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography.

Biographies
Preface

Introduction
Chapter 1: Business Health Check
Chapter 2: Fine Tuning your Brand
Chapter 3: 20 Ways to Get Noticed
Chapter 4: Pricing
Chapter 5: Pitching and Sealing the Deal
Chapter 6: Please Read The Small Print
Chapter 7: Planning the Perfect Shoot
Chapter 8: Are you Covered? Insurance
Chapter 9: Keeping Clients
Chapter 10: Photoshoot Legal Obligations
Chapter 11: Getting Help
Chapter 12: Going Forward

Appendices
Glossary
Index