9780415637497

Routledge Library Editions: Advertising

  • ISBN 13:

    9780415637497

  • ISBN 10:

    041563749X

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 03/20/2013
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertisingand The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

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