9780495091721

THE RHETORICAL ACT: THINKING, SPEAKING AND WRITING CRITICALLY, Fourth Edition, teaches you how to craft and critique rhetorical messages that influence, inviting and enabling you to become an articulate rhetor and critic of the symbolic universe. The text combines thorough coverage of rhetorical criticism, media literacy, and strategic public speaking, providing a solid grounding in essential concepts while helping you hone your skills in each area.

Preface
Prologue: "Why Study Rhetoric?"
Fundamentals of Rhetorical Action
A Rhetorical Perspective
The Rhetorical Act
Crafting Your Rhetorical Act
Resources for Rhetorical Action
The Resources of Evidence
The Resources of Argument
The Resources of Organization
The Resources of Language
Contexts of Rhetorical Action
Challenges Arising from the Audience
Challenges Arising from the Subject and Purpose
Opportunities and Challenges Arising fr
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The Rhetorical Act Thinking, Speaking and Writing Critically

The Rhetorical Act Thinking, Speaking and Writing Critically

0495091723

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Table of Contents

Supplemental Materials