9780131070691

Retail Managemen : A Strategic Approach (With Free Great Ideas in Retailing)

  • ISBN 13:

    9780131070691

  • ISBN 10:

    013107069X

  • Edition: 9th
  • Format: Package
  • Copyright: 01/01/2004
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For courses in Retailing and Retail Management. Berman and Evans' strategic approach and emphasis on decision-making have made this text a best seller edition after edition. Key retail management concepts are reinforced with up-to-the-minute real-world examples, helping bridge the gap between theory and practice. It also includes useful career information, a comprehensive ancillary package, and a cutting-edge Web site managed by the authors.

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