9781609012779

Retail Buying 4th Edition : From Basics to Fashion

  • ISBN 13:

    9781609012779

  • ISBN 10:

    1609012771

  • Edition: 4th
  • Format: Nonspecific Binding
  • Copyright: 07/30/2012
  • Publisher: FAIRCHILD

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. Its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. This new edition contains up-to-date coverage of important retailing trends and technological advances, including social responsibility, sustainability, fast fashion, and the use of new media and social networking. Ample activities—drawn from real-world merchandising and incorporating current trends—give students the opportunity to apply critical skills as they would in a professional environment.

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