9781118836699

Recommend This! Delivering Digital Experiences that People Want to Share Delivering Digital Experiences that People Want to Share

  • ISBN 13:

    9781118836699

  • ISBN 10:

    1118836693

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 02/24/2014
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.

Summary

Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences.

 Key topics discussed in the book are:

  • Physical or digital, as humans we are driving to connect. Digital just makes it easier.
  • Storytelling, rather than broadcast messaging, helps marketers engage with their digital audiences.
  • Digital content must be personalized and relevant to receive attention, and more.

Table of Contents

Read more

Write a Review