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Real Communication An Introduction


Real Communication An Introduction

  • ISBN 13:


  • ISBN 10:


  • Edition: 5th
  • Format: Paperback
  • Copyright: 12/01/2020
  • Publisher: Bedford/St. Martin's

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Using Macmillans highly touted Achieve to deliver superior content online, Real Communication continues to prove its reputation as the most current human communication text available. This new edition provides today’s students with the critical skills they now need most: to be able to objectively encounter increasingly digital communication contexts, examine the theory and concepts underpinning them, and competently respond in a professional, healthy, and intentional way.

Utilizing a social-scientific approach to communication, the text uses engaging stories which work as small case studies that students learn to see and analyze as communication situations, discovering theory played out in practice. Authored by a leading team of communication scholars and instructors, this authoritative text helps students become social scientists in communication to confront and adapt to the challenges of today’s digital age.

Real Communication is also available with Achieve, Macmillan’s customizable online course space, which makes it easier than ever to build a powerful, virtual learning experience for your course. LaunchPad includes the full e-book, Video Assessment powered by GoReact, LearningCurve adaptive quizzing, auto-scored chapter quizzes, and a vivid suite of videos focused on communication concepts.

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