9780415471183

Qualitative Research Methods in Public Relations and Marketing Communications

  • ISBN 13:

    9780415471183

  • ISBN 10:

    0415471184

  • Edition: 2nd
  • Format: Nonspecific Binding
  • Copyright: 10/12/2010
  • Publisher: Routledge

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

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