9780787986315

The Public Relations Writer's Handbook: The Digital Age, 2nd Edition

  • ISBN 13:

    9780787986315

  • ISBN 10:

    0787986313

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 03/30/2007
  • Publisher: Jossey-Bass

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $42.67 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 2-3 Business Days

Summary

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Author Biography

Read more

Table of Contents

Read more

Write a Review