9780205811809

Public Relations A Value Driven Approach

  • ISBN 13:

    9780205811809

  • ISBN 10:

    0205811809

  • Edition: 5th
  • Format: Paperback
  • Copyright: 01/05/2011
  • Publisher: Pearson
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Updated in a new 5thedition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

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