Public Relations A Value Driven Approach
Public Relations A Value Driven Approach
- ISBN 13:
9780205811809
- ISBN 10:
0205811809
- Edition: 5th
- Format: Paperback
- Copyright: 01/05/2011
- Publisher: Pearson
- Newer Edition
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Summary
Updated in a new 5thedition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.