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Profitable Menu Planning

9780135878330

Profitable Menu Planning

  • ISBN 13:

    9780135878330

  • ISBN 10:

    0135878330

  • Format: Hardcover
  • Copyright: 12/01/1994
  • Publisher: Prentice Hall

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Summary

Exceptionally thorough, this book offers single-volume coverage of all aspects of menu planning.

The book covers planning the menu, to writing the menu, types of menus (from fast food to fine dining), and objective and subjective menu analysis (including nutritional). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

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