9780324321036

Professional Selling A Trust-Based Approach

  • ISBN 13:

    9780324321036

  • ISBN 10:

    0324321031

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 04/08/2005
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

PROFESSIONAL SELLING provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Sellingà ;'s chapters can be mixed and matched with sales management chapters from Ingramà ;'s SALES MANAGEMENT, SIXTH EDITION to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.

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