Written for the 2-term principles of economics course offered at every 2- and 4-year school, this text conveys the principles of economics in a superb conversational style through a series of extended examples that students relate and respond to. Students are discouraged from simply memorizing facts and are engaged in active learning. This text focuses on presenting basic concepts in-depth and develops the analysis step-by-step, rather than covering hundreds of topics superficially. Split versions are available for the 1-term principles of macroeconomics or principles of microeconomics course.