9780538480888

Pricing Strategy Setting Price Levels, Managing Price Discounts and Establishing Price Structures

  • ISBN 13:

    9780538480888

  • ISBN 10:

    0538480882

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 01/18/2011
  • Publisher: South-Western College Pub

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.

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