9780136088905

The Practice of Public Relations

  • ISBN 13:

    9780136088905

  • ISBN 10:

    0136088902

  • Edition: 11th
  • Format: Paperback
  • Copyright: 01/03/2010
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Practice of Public Relations is an "in-your-face" book giving readers the knowledge and skills they need to know to be successful in todayrs"s world of public relations. Seitelrs"s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics. Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career. A useful, up-to-date reference for Public Relations professionals.

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