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The Practice of Public Relations is an "in-your-face" book giving readers the knowledge and skills they need to know to be successful in todayrs"s world of public relations. Seitelrs"s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics. Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career. A useful, up-to-date reference for Public Relations professionals.
Table of Contents
Part 1 Evolution Chapter 1 What Is Public Relations, Anyway? Chapter 2 The History and Growth of Public Relations
Part 2 Preparation/Process Chapter 3 Communication Chapter 4 Public Opinion Chapter 5 Management Chapter 6 Ethics Chapter 7 The Law Chapter 8 Research
Part 3 The Publics Chapter 9 Media Relations/Print & Broadcast Chapter 10 Employee Relations Chapter 11 Community Relations Chapter 12 Government Relations Chapter 13 Consumer Relations Chapter 14 International Relations
Part 4 Execution Chapter 15 Public Relations Writing Chapter 16 Writing for the Eye and Ear Chapter 17 Integrated Marketing Communication Chapter 18 Public Relations and Social Media Chapter 19 Crisis Management Chapter 20 Launching a Career