POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION
POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION
- ISBN 13:
9780763747992
- ISBN 10:
0763747998
- Edition: 3rd
- Format: Paperback
- Copyright: 12/30/2003
- Publisher: Jones & Bartlett Learning
- Newer Edition
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Summary
Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors' own unique model---called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings. In this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing.