Featuring a unique approach that utilizes a hypothetical department store chain as a model, Perry's Department Store: A Buying Simulation shows novice and veteran buyers how to more effectively apply their skills and knowledge in today's fast-paced, retail world. An abundance of exercises and forms illustrate how to prepare for a profitable selling season.
Organized according to the traditional steps a buyer would make, Perry's Department Store enables readers to research new markets and clothing trends; project sales; determine stock requirements and markdown; develop a merchandise plan; use advertising, publicity, and public relations to generate customer awareness; examine the income statement; and better understand the relationship of the buyer to store management and manufacturers.