9780470648209

The Pdma Handbook of New Product Development

  • ISBN 13:

    9780470648209

  • ISBN 10:

    0470648201

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 12/26/2012
  • Publisher: Wiley

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA "Body of Knowledge" needed for passing its professional certification exam, this handbook covers all areas of new product development, providing project managers and engineers with reliable information on best practices in a wide range of industries, from heavy manufacturing to the service sector. The new edition features 50 percent new and updated material, including such topics as virtual product development, globalization, and benchmarking.

Author Biography

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Table of Contents

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