9781592537082

Package Design Workbook : The Art and Science of Successful Packaging

  • ISBN 13:

    9781592537082

  • ISBN 10:

    1592537081

  • Edition: Revised
  • Format: Paperback
  • Copyright: 06/01/2011
  • Publisher: ROCKPORT PUBLISHERS

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display conderations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. As with other books in the "workbook" series, it offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

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