This text provides a survey of the most innovative techniques and methods for managing operations in services and manufacturing. It presents all concepts with a real-world perspective based on the extensive global consulting work of the lead author, Dick Schonberger. This text is unique due to its customer-focused approach. Using the authors 15 principles as a framework for organizing the text This text stresses teamwork, quality, and customer service in both manufacturing and services, as well as traditional topics such as product and service design, purchasing, inventory, location and layout, and scheduling are also included. Quantitative coverage is de-emphasized.