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News for a Change : An Advocate's Guide to Working with the Media

by:
9780761919247

News for a Change : An Advocate's Guide to Working with the Media

by:
  • ISBN 13:

    9780761919247

  • ISBN 10:

    0761919244

  • Format: Paperback
  • Copyright: 06/18/1999
  • Publisher: SAGE Publications, Inc
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Summary

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.

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