9780470379288

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

  • ISBN 13:

    9780470379288

  • ISBN 10:

    0470379286

  • Format: Paperback
  • Copyright: 11/01/2008
  • Publisher: Wiley
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

Author Biography

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Table of Contents

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