9780072961447

New Products Management

  • ISBN 13:

    9780072961447

  • ISBN 10:

    0072961449

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 01/11/2005
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.

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