9780071598286

The New Age of Innovation: Driving Cocreated Value Through Global Networks

  • ISBN 13:

    9780071598286

  • ISBN 10:

    0071598286

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 04/29/2008
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The NEW global standard for innovation from the world's most influential management thinker-"C.K. Prahalad From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure-"one where IT and the respective management structure form the fundamental foundation of a corporation. The future growth of every business depends on it. Once an organization can recognize this, it will be able to innovate processes and products that mobilize and deploy both technology and global resources. This will result in unique customer experiences that will delight the end consumer of the future. "A brilliant teacher at the University of Michigan, Prahalad may well be the most influential thinker on business strategy today."-"BusinessWeek

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