Tech leader and executive coach Sue Heilbronner’s actionable guide--animated by her proprietary concept of "passionate ambivalence"--for anyone looking to supercharge their selling prowess and close the deal with authenticity and integrity.

Sue Heilbronner has launched an executive coaching, facilitation, and speaking solo entrepreneurial venture which grew from zero to $1 million in annual revenue in six years. Now, she offers her insight into salespersonship in an irreverent, direct, and actionable guide to success in sales.

Never Ask For The Sale goes beyond simple tips, and influences the reader’s overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths and by marketing that cohesive story with a winning sales strategy- passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise.

At the heart of the book is the notion that any successful seller, in any context, is fantastic at selling themself. Whether that is within services in a solopreneur business, an early-stage startup, a college application, or a nonprofit mission. Never Ask For The Sale prompts deep self-awareness admixed with highly pragmatic calls to action at the intersection of coaching, personal growth, conscious leadership, and sales.