9781259181207

Modern Competitive Strategy

  • ISBN 13:

    9781259181207

  • ISBN 10:

    1259181200

  • Edition: 4th
  • Format: Paperback
  • Copyright: 01/19/2015
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

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