Broaden your professional horizons, expand the scope of your practice, and create new revenue streams

You are uniquely gifted in your ability to ease suffering and enhance quality of life. You help solve profound human problems and restore hope. Now, The Million Dollar Private Practice reveals how you can leverage your distinctive talents and expertise to dramatically expand your professional and financial horizons.

Building upon the premise that the key to building a million-dollar practice is expanding your services from "one to one" to "one to many," renowned private practice development consultant David Steele reveals his time-tested strategies for transforming the ways you think and work. You'll discover how to:

• Choose your niche and "own" it
• Develop business models custom-tailored to your unique talents and goals
• Create new systems, products, and services that make a considerable difference in your clients' lives
• Make "intangible" services tangible through branding and packaging
• Create value through referral systems, affiliate programs, and joint ventures
• Use creative marketing strategies designed for private practice professionals
• Develop sales and enrollment strategies that dramatically boost your client base
• Recruit, organize, motivate, and manage staff needed to build and run a million-dollar practice

Demonstrating that profits need not be the enemy of ideals, this insightful guide to professional development is an important resource for psychotherapists, family and marriage therapists, social workers, and all private practice professionals seeking creative ways to attract new clients and build their businesses.

DAVID STEELE is the founder and CEO of Relationship Coaching Institute, the first and largest training firm of its kind. Over his thirty years in the field of mental health, he has helped thousands of clients create successful practices, some of which went on to build six- and seven-figure businesses. He is the author of numerous books and videos on practice management and relationships.

Preface vii

CHAPTER ONE

Is a Million Dollar Practice Right for You? 1

CHAPTER TWO

Your Mission and Message 41

CHAPTER THREE

Owning Your Niche: The Platinum Rule of

Marketing in Action 67

CHAPTER FOUR

How to Create Services, Products, and Programs

That Promote Change 101

CHAPTER FIVE

Creative Business Models and Service Delivery Systems 121

CHAPTER SIX

Creative Marketing 145

CHAPTER SEVEN

Making the Sale, Getting the Client 189

CHAPTER EIGHT

Building Your Million Dollar Practice 225

Epilogue 255

Afterword 265

Appendix: Selected Resources for Building Your Million Dollar Practice 267

About David Steele 269

Notes 271