9780495798163

Media/Impact An Introduction to Mass Media, Enhanced

  • ISBN 13:

    9780495798163

  • ISBN 10:

    0495798169

  • Edition: 9th
  • Format: Paperback
  • Copyright: 04/01/2010
  • Publisher: Wadsworth Publishing
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.

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