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The Media in Your Life: An Introduction to Mass Communication
The Media in Your Life: An Introduction to Mass Communication
- ISBN 13:
9780205154142
- ISBN 10:
020515414X
- Edition: 1st
- Format: Paperback
- Copyright: 12/01/1997
- Publisher: Allyn & Bacon, Inc.
- Newer Edition
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Summary
Written by two highly regarded scholars and teachers, "The Media in Your Life" helps students develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. The 3rd Edition explores the social, historical, economic, and technological implications of the media in our culture and how to use the media effectively in our lives.
