9781452227849

Media Ethics at Work

  • ISBN 13:

    9781452227849

  • ISBN 10:

    1452227845

  • Format: Paperback
  • Copyright: 09/11/2012
  • Publisher: Cq Pr

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.

Summary

The drawback of most media ethics books is they examine dilemmas faced by seasoned media managers and ignore situations faced by students as they enter the workforce. Lee Ann Peck and Guy S. Reel's Media Ethics at Work helps students assemble a toolkit for dealing with ethical issues on the job. At the heart of the book are 23 cases, true stories of problems encountered by recent professionals working in news, advertising and public relations. Each story is presented as a narrative, so readers can ponder: What would I do if this happened to me? When they've finished the book, they'll feel prepared with an array of theoretical and practical approaches for thinking on their feet. Cases include Tool for Thought and Tool for Action boxes-application of a theory or professional ethics code and practical how-to tips-Thinking it Through questions, What If? scenarios, and Go Online for More.

Write a Review