9781412970426

Media Audiences : Effects, Users, Institutions, and Power

  • ISBN 13:

    9781412970426

  • ISBN 10:

    1412970423

  • Format: Paperback
  • Copyright: 10/23/2012
  • Publisher: SAGE Publications, Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Despite the widespread use of the term audience in our popular culture, the meaning of the audience is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as victims of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media.

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