did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

The Mechanism of Mind Understand How Your Mind Works to Maximise Memory and Creative Potential

9781785040085

The Mechanism of Mind Understand How Your Mind Works to Maximise Memory and Creative Potential

  • ISBN 13:

    9781785040085

  • ISBN 10:

    1785040081

  • Format: Paperback
  • Copyright: 11/01/2015
  • Publisher: Vermilion

List Price $26.61 Save

Rent $18.44
TERM PRICE DUE
Added Benefits of Renting

Free Shipping Both Ways Free Shipping Both Ways
Highlight/Take Notes Like You Own It Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date Purchase/Extend Before Due Date

List Price $26.61 Save $0.26

New $26.35

Usually Ships in 3-5 Business Days

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

The Mechanism of Mind presents Edward de Bono’s original theories on how the brain functions, processes information and organises it. It explains why the brain, the ’mechanism’, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life’s work, namely ‘natural thinking’, ‘logical thinking’,’ mathematical thinking’ and ‘lateral thinking’. De Bono also outlines his argument for introducing the word ‘PO’ as an alternative to the word ‘NO’ when putting lateral thinking into practice.
Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information – and how Edward de Bono came to develop his creative thinking tools.

Author Biography

Read more