McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.Fully up-to-date, this new edition includes:'¢ New boxed case studies on key research publications, familiarizing students with the critical research texts in the field'¢ A new streamlined structure for better navigation'¢ More definitions, examples, and illustrations throughout to bring abstract concepts to life'¢ Major updates on new media, globalization, work and economyMcQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.