The Maverick Effect shows people how to implement change and become successful without the supposed advantages that others have. Readers will discover how not having wealth or connections can actually be a blessing in disguise, and how to set the trends that opinion leaders will follow. The Maverick Effect tells stories of people who have succeeded despite personal and professional disadvantages. This book does not dwell on the definition of leadership and innovation, instead giving practical how-to advice on how one can become a daring and effective change-maker. As the business world continues to change, an outsider perspective is invaluable. Mavericks and outsiders can become innovators and change-makers, gaining wider acceptance and leadership roles by playing by the rules of the mainstream crowd and introducing unique and powerful new ideas.