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Mass Communication Theory Foundations, Ferment, and Future (with InfoTrac)

by: Baran, Stanley J.; Davis, Dennis K.

Mass Communication Theory Foundations, Ferment, and Future (with InfoTrac)

by: Baran, Stanley J.; Davis, Dennis K.

ISBN 13:
9780534637972
ISBN 10:
0534637973
Edition: 4th
Format: Paperback
Copyright: 03/24/2005
Publisher: Cengage Learning
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Summary

Preface. Section One: INTRODUCTION TO MASS COMMUNICATION THEORY. 1. Introduction. 2. Understanding and Evaluating Mass Communication Theory. Section Two: ERA OF MASS SOCIETY AND MASS CULTURE. 3. The Rise of Media Industries and Mass Society Theory. 4. The Rise of Media Theory in the Age of Propaganda. 5. Normative Theories of Mass Communication. Section Three: THE RISE AND FALL OF LIMITED EFFECTS. 6. Limited Effects Theory Emerges. 7. Middle-Range Theory and the Consolidation of the Limited Effects Paradigm. 8. Challenging the Dominant Paradigm: Children, Systems, and Effects. Section Four: CONTEMPORARY MASS COMMUNICATION THEORYSEARCHING FOR CONSENSUS AND CONFRONTING CHALLENGES. 9. Emergence of Critical and Cultural Theories of Mass Communication. 10. Media and Audiences: Theories About the Role of Media in Everyday Life. 11. Theories of Media, Culture, and Society. 12. Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges. References. Index.

Preface

xiii

Section One Introduction to Mass Communication Theory

(39)

Introduction

(21)

Defining and Redefining Mass Communication

(2)

Five Eras of Media Theory

(1)

The Era of Mass Society and Mass Culture

(1)

Emergence of a Scientific Perspective on Mass Communication

(2)

The Limited-Effects Paradigm Emerges

(1)

Cultural Criticism: A Challenge to the Limited-Effects Paradigm

(2)

Emergence of a Moderate-Effects Perspective

(2)

Ongoing Debate over Issues

(2)

Summary

(1)

Exploring Mass Communication Theory

(1)

Significant People and Their Writing

(2)

Understanding and Evaluating Mass Communication Theory

(17)

Overview

(1)

Science and Human Behavior

(4)

Ambivalent Social Science

(1)

Defining Theory

(1)

Post-Positivist Theory

(1)

Hermeneutic Theory

(1)

Critical Theory

(1)

Normative Theory

(1)

Evaluating Theory

(2)

Mass Communication Theory

(1)

Summary

(1)

Exploring Mass Communication Theory

(1)

Significant People and Their Writing

(1)

Section Two The Era of Mass Society and Mass Culture

(88)

The Rise of Media Industries and Mass Society Theory

(29)

Overview

(1)

The Beginnings

(2)

The Rise of Yellow Journalism

(1)

Cycles of Mass Media Development and Decline

(3)

Mass Society Critics and the Great Debate over Media

(3)

Assumptions of Mass Society Theory

(7)

The Rise of the Great Debate over Media

(1)

Early Examples of Mass Society Theory

(1)

Gemeinschaft and Gesellschaft

(2)

Mechanical and Organic Solidarity

(1)

Mass Society Theory in Contemporary Times

(3)

Summary

(1)

Exploring Mass Communication Theory

(1)

Significant People and Their Writing

(2)

The Rise of Media Theory in the Age of Propaganda

(23)

Overview

(1)

The Origin of Propaganda

(2)

Propaganda Comes to the United States

(4)

Behaviorism

(1)

Freudianism

(1)

Magic Bullet Theory

(1)

Harold Lasswell's Propaganda Theory

(1)

Walter Lippmann's Theory of Public Opinion Formation

(2)

Reaction against Early Propaganda Theory

(1)

Modern Propaganda Theory

(3)

Libertarianism Reborn

(1)

Summary

(1)

Exploring Mass Communication Theory

(1)

Significant People and Their Writing

(2)

Normative Theories of Mass Communication

(34)

Overview

(2)

The Origin of Normative Theories of Media

(1)

The Origin of Libertarian Thought

(4)

The Marketplace of Ideas: A New Form of Radical Libertarianism

103

(4)

Government Regulation of Media

107

(1)

Professionalization of Journalism

108

(1)

Limitations of Professionalization

109

(2)

Social Responsibility Theory of the Press: A Postwar Compromise

111

(3)

The Cold War Tests Social Responsibility Theory

114

(1)

Using Social Responsibility Theory to Guide Professional Practice

115

(2)

Is There Still a Role for Social Responsibility Theory?

117

(2)

Civic Journalism

119

(2)

Other Normative Theories

121

(2)

Summary

123

(1)

Exploring Mass Communication Theory

124

(2)

Significant People and Their Writing

126

(2)

Section Three The Rise and Fall of Limited Effects

128

(96)

Limited-Effects Theory Emerges

130

(31)

Overview

131

(2)

Paradigm Shifts

133

(1)

The Paradigm Shift in Mass Communication Theory

134

(3)

The Two-Step Flow of Information and Influence

137

(4)

Limitations in the Lazarsfeld Model

141

(2)

Limited-Effects Theory

143

(1)

Attitude-Change Theories

143

(2)

Carl Hovland and the Experimental Section

145

(2)

The Communication Research Program

147

(1)

Emergence of the Media Effects Focus

148

(1)

The Selective Processes

149

(5)

The Hovland-Lazarsfeld Legacy

154

(2)

Limitations of the Experimental Persuasion Research

156

(2)

Summary

158

(1)

Exploring Mass Communication Theory

159

(1)

Significant People and Their Writing

159

(2)

Middle-Range Theory and the Consolidation of the Limited-Effects Paradigm

161

(28)

Overview

164

(1)

Building a Paradigm

165

(1)

Robert Merton: Master Paradigm Maker

166

(2)

The Functional Analysis Approach

168

(2)

Information-Flow Theory

170

(3)

Information (Innovation) Diffusion Theory

173

(2)

Joseph Klapper's Phenomenistic Theory

175

(3)

An Apology for Mass Entertainment

178

(1)

Elite Pluralism

179

(2)

C. Wright Mills and The Power Elite

181

(2)

Assumptions of the Limited-Effects Paradigm

183

(1)

Drawbacks of the Limited-Effects Paradigm

184

(1)

Contributions of the Limited-Effects Paradigm

185

(1)

Summary

185

(1)

Exploring Mass Communication Theory

186

(1)

Significant People and Their Writing

187

(2)

Challenging the Dominant Paradigm: Children, Systems, and Effects

189

(35)

Overview

190

(1)

Focus on Children and Violence

190

(3)

Television Violence Theories

193

(1)

Catharsis

194

(1)

Social Learning

195

(2)

Social Cognition from Mass Media

197

(2)

Aggressive Cues

199

(2)

The Context of Mediated Violence

201

(1)

Active Theory of Television Viewing

202

(1)

The Developmental Perspective

203

(1)

Media and Children's Socialization

204

(2)

Systems Theories of Communication Processes

206

(2)

The Rise of Systems Theories

208

(1)

Mathematical Theory of Communication

209

(2)

Modeling Systems

211

(1)

A Simple Systems Model

211

(1)

Applying Systems Models to Human Communication

212

(1)

Adoption of Systems Models by Mass Communication Theories

212

(2)

Closed versus Open Systems

214

(1)

The Utility of Systems Models

215

(1)

Estimating Causality

216

(1)

A Focus on Structure and Function

217

(3)

Summary

220

(1)

Exploring Mass Communication Theory

220

(1)

Significant People and Their Writing

221

(3)

Section Four Contemporary Mass Communication Theory: Searching for Consensus and Confronting Challenges

224

(163)

Emergence of Critical and Cultural Theories of Mass Communication

226

(33)

Overview

227

(1)

Changing Times

228

(2)

The Cultural Turn in Media Research

230

(1)

Macroscopic versus Microscopic Theories

230

(1)

Critical Theory

231

(1)

Comparing Cultural Theories with Those Based on Empirical Research

232

(2)

The Rise of Cultural Theories in Europe

234

(1)

Marxist Theory

234

(2)

Neo-Marxism

236

(1)

Textual Analysis and Literary Criticism

236

(1)

The Frankfurt School

237

(1)

Development of Neo-Marxist Theory in Britain

238

(3)

Political Economy Theory

241

(1)

The Debate between Cultural Studies and Political Economy Theorists

242

(1)

Cultural Studies: Transmissional versus Ritual Perspectives

243

(1)

Symbolic Interaction

244

(5)

Social Construction of Reality

249

(4)

Research on Popular Culture in the United States

253

(2)

Summary

255

(1)

Exploring Mass Communication Theory

256

(1)

Significant People and Their Writing

257

(2)

Media and Audiences: Theories about the Role of Media in Everyday Life

259

(39)

Overview

261

(1)

Audience Theories: From Source-Dominated to Active Audience Perspectives

262

(2)

Limitations of Early Audience-Centered Research

264

(1)

Confusion of Media Functions and Media Uses

265

(3)

Revival of the Uses-and-Gratifications Approach

268

(2)

The Active Audience Revisited

270

(4)

Uses-and-Gratifications and Effects

274

(1)

Development of Reception Studies: Decoding and Sensemaking

275

(4)

Feminist Reception Studies

279

(1)

Framing and Frame Analysis

280

(6)

Information-Processing Theory

286

(4)

Processing Television News

290

(2)

Some Final Words to Clear the Mist

292

(3)

Summary

295

(1)

Exploring Mass Communication Theory

296

(1)

Significant People and Their Writing

297

(1)

Theories of Media, Culture, and Society

298

(54)

Overview

300

(2)

Marshall McLuhan: The Medium Is the Message and Massage

302

(1)

Harold Innis: The Bias of Communication

303

(1)

McLuhan: Understanding Media

304

(3)

Social Marketing Theory

307

(5)

The Knowledge Gap

312

(3)

Agenda-Setting

315

(6)

The Spiral of Silence

321

(3)

Media System Dependency Theory

324

(6)

Cultivation Analysis

330

(3)

The Controversy

333

(1)

The Products of Cultivation Analysis

334

(1)

The Mean World Index

335

(1)

A Final Note on Cultivation

335

(2)

Media as Culture Industries: The Commodification of Culture

337

(4)

Advertising: The Ultimate Cultural Commodity

341

(1)

News Production Research

341

(4)

Media Intrusion Theory

345

(3)

Summary

348

(1)

Exploring Mass Communication Theory

349

(1)

Significant People and Their Writing

350

(2)

Trends in Mass Communication Theory: Seeking Consensus, Facing Challenges

352

(35)

Overview

354

(3)

Communication Science

357

(1)

Two Views of Communication Science

358

(3)

An Example of Communication Science

361

(2)

Social Semiotics Theory

363

(4)

The Communications Revolution

367

(3)

The End of Mass Communication

370

(1)

Globalization and Media

371

(2)

Globalization Problems

373

(1)

The Role of Media in Globalization

374

(2)

Challenges from Cognitive Psychology and Biological Science

376

(4)

The Media Literacy Movement

380

(2)

Two Views of Media Literacy

382

(1)

Summary

383

(1)

Exploring Mass Communication Theory

384

(2)

Significant People and Their Writing

386

(1)

References

387

(18)

Index

405

Amazon no longer offers textbook rentals. We do!

Mass Communication Theory Foundations, Ferment, and Future (with InfoTrac)

Mass Communication Theory Foundations, Ferment, and Future (with InfoTrac)

9780534637972

0534637973

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Mass Communication Theory Foundations, Ferment, and Future (with InfoTrac)

Mass Communication Theory Foundations, Ferment, and Future (with InfoTrac)

9780534637972

0534637973

Summary

Author Biography

Table of Contents

Supplemental Materials

Write a Review

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